Obsidianworks

Growing an identity and digital pressence for a community first, culturally powered agency.

Obsidianworks is a multi-cultural led, new(ish) to the game ad agency. With just a logo, they came to our team with the ask to design them a full website with a distinct look. We strategized a visual expression that could flex into an ownable identity, resulting into a proud launching pad for Obsidian to tell their story. Designing an agency brand playbook and website was a lot of fun, it allowed me the ability to flex as a designer and make something that I think is just plain cool.
Lead Designer // Brand Development // Iconography // Brand Style Guide // Web Design // Animation // Prototyping //Digital Style Guide

Visual Language

We used the oval shape of their logo as the encapsulating expression. Their vibrant work framed with strong shape language and textural lifework created a system that can flex across decks, iconography, social, and eventually their web presence.

Style Guide

UI Design

The oval comes to live to hold video reals and work images a like. The site is filled with subtle motion that brings the lifework to life and connects the Obsidian story.
Next Project:

Supporting first time home owners in the upkeep of their new home.

Keep Home — Product // Design System // Art Direction

Let's Connect.