Cementing Marriott as a place where love — of all kinds — is welcome.
Marriott's 2023 pride campaign and Love Travels platform wanted to cement Marriott hotels and resorts as a safe spaces that celebrate and welcome the LGBTQ+ community. Their campaign — The Ballroom is OPEN — needed a landing page that could grow into a year round platform with resources for planning safe travel, promises to give and welcome all, and a space for celebrating. The end result was a landing page that was fun, expressive, and full of life, with plans to grow.
Lead Digital Designer // Digital Brand Development // UX // UI Design
Visual Language
Leyered photos and videos dance to create movement, and capture the spirit of ballroom. Type is punchy and bold, with animation to create emphasis.
Web Design
Vibrant, narrative driven story telling and imagery with clear CTAs and ways Marriott is giving - and standing up for the LGBTQ+ community.
Planning For Scale
Marriott wants to grow their platform beyond just a once a year pride event. We dreamed up ways we could take the site from a pride campaign landing page to an always on spotlight for Marriott's giving, sharing diverse stories of all who are welcome at Marriott.
